A/B tests are a powerful technique to optimize user experience and maximize player engagement in games. They allow for informed, data-driven decisions, ensuring that game developers can regularly refine and enhance gameplay mechanics, visuals, and other aspects of the game, ultimately leading to higher player satisfaction and increased success in the gaming industry.
Let's see how to execute such a test in a game created with Godot, using ConfigCat for feature flag management and Amplitude for analytics.
